In 2022, an untitled comedy film to be produced by Dave Free, Kendrick Lamar, Matt Stone, and Trey Parker was announced, with Vernon Chatman set to write. The short films included appearances from Baby Keem, Brent Faiyaz, Mecca Allah, Travis Bennett, and Amber Wagner, among others. On January 13, 2021, PGLang announced a collaboration project with Calvin Klein, with a series of seven short films written and directed by Free. Lamar simply stated in the press release, "Selfless.
In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships." The announcement also featured a "visual mission statement", a four-minute short film starring Lamar, Baby Keem, Jorja Smith, and Yara Shahidi. Stories that speak to many nations, many races, and many ages." In a press release, Free said that the company "is not a record label, a movie studio, or a publishing house. The company is multilingual for creators, with its official mission statement saying "Our community speaks music, film, television, art, books, and podcasts – because sometimes we have to use different languages to get the point of our stories across. On March 5, 2020, Lamar and Free announced the launching of PGLang, which was described as a multilingual, artist-friendly service company. You have to have the relationships with the streaming sites and it can't just be a fake relationship." Blogs were very influential back then and I'd have to build a lot of relationships with blogs and now it's just more about streaming. In 2019, Free announced his departure from Top Dawg Entertainment after being the co-president of the label, saying "None of the tactics we used back in the day to break Kendrick, Ab-Soul, Jay Rock, or Schoolboy would work now.
Kendrick Lamar and Dave Free met when the two were in high school, and also co-directed music videos together under the collective name, The Little Homies.
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